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How To Increase Your Network Marketing Sponsoring Rate
July 22, 2008 |
When you have a prospect’s ear, the temptation to build up the image of your company and promote the products is huge but you have to stop yourself as this will jeopardize your chances of creating a relationship with your prospect.
How do you create a relationship with your prospect? Promote yourself as an expert in your field. Everyone wants information that can help them. Give them valuable information they can use.
How do you promote yourself as an expert? It is simple, give your prospect something of value! What can you give them that would be of value and make you seem like the expert in your field? Give them a free report. It doesn’t need to be a 100 page report; it can be as simple as a 1000 words. What you are aiming to do is attract the prospect’s attention and make them want to find out more, after all you are the expert, right?.
A couple of years ago I remember reading a report I received about MLM sponsoring which was so well written it made me stop and say “WOW I get it now!” It was not the normal boring “bla, bla, bla,” about how great the company or the products were. Instead, the author actually gave me something of value which made me feel instant respect for her and I looked at her as an expert.
Basically, the report spoke about why many of us in network marketing aren’t building a huge business. Yes, the report was aimed at getting me interested in getting more information, but this report struck the core of me and I realized I wanted more information, I had to have it.
Getting more information from this expert in her field was a no-brainer. I didn’t feel like I was under any pressure at all to make an immediate decision. More importantly, it was a process which was easy to duplicate and one I felt comfortable implementing.
The term “over-deliver” is being used everywhere in Internet Marketing and you better believe it is just as effective when used in Network Marketing. So what ways can you think of to over-deliver to your potential downline? Earn their trust and respect, prove yourself as an expert in your field and you will create business associates for life.
Want to know how to create an endless stream of targeted prospects for you Network Marketing business?
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